WHY MOBILE MARKETING?
- 91% of all US citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)
- Mobile Internet usage is projected to overtake desktop Internet usage by 2014. (Source: Microsoft Tag)
- 75% of mobile users are using their mobile device for shopping. (Source: Nielsen)
- 9 out of 10 mobile phone searches result in a purchase or visit. (Source: Nielsen)
- 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)
- Within 5 years, half of today’s smartphone users will be using mobile wallets as their preferred payments method. (Source: Carlisle & Gallagher Consulting Group, 2012)
- 25% of international media and marketing executives see mobile as the most disruptive force in their industry. (Source: AdMedia Partners, 2013)
Comments or questions are welcome.
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