Mobile Marketing for Small Businesses
The proliferation of smartphones has many businesses confused about how to even connect with the consumer and has lead many to wonder how they can generate leads with this technology. Mobile marketing is an excellent channel to generate sales leads. Oftentimes, businesses will attempt to generate leads and overlook the mobile aspect of lead […]
I had a very interesting conversation recently with a potential client of mine. The conversation surrounded the importance of a mobile website for his business. I stated several reasons why he needed a mobile version of his existing website but he simply believed that his business didn’t need it. His thought process was that […]
Many businesses from Fortune 500 companies to the small local mom and pop stores to the work-at-home entrepreneurs have either deployed mobile marketing initiatives or are considering utilizing mobile marketing tactics. I don’t have a reference to support that statistic but I don’t need one. Why? Because I, as a consumer, can simply pull out […]
Every business must have a mobile marketing strategy yet many do not. I’m often asked about mobile strategy and many people start to list the technologies that they believe they can use. The truth is there are several steps that a business must take prior to starting to implement a mobile marketing campaign. I list […]
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